J.A. Seed, Viverae’s Ambassador of Health, Spreads the Word About Wellness in Dallas/Fort Worth

DALLAS, Texas (August 10, 2010) – Everyone knows that an apple a day can keep the doctor away, but over 80 companies across the Dallas-Fort Worth area are finding out from an unexpected and uniquely dressed individual even more about how workplace wellness can take a serious bite out of their health care costs.

Viverae, a Dallas-based company that is a leading national provider of comprehensive health management and workplace wellness solutions, is sending its health ambassador, a big red apple known as J.A. Seed, to companies around the Metroplex. J.A. Seed and the rest of the Viverae team understand that a wellness program improves the health of employees, productivity and the morale of a company, while decreasing absenteeism and mitigating health care costs — all of which contribute to a business’s bottom line.

J.A. Seed is played by Denver-based actor Paul Borillo, who wears a custom-designed red apple costume and brings to life the character with a humorous and engaging persona. J.A. Seed leaves his calling card at every stop, an Amazing Answer Apple, which is like a Magic 8-Ball but in apple form and with health tips.

“We could have created a brochure or even a video, but we wanted to bring the concept of wellness alive,” said Robin Claterbaugh, Viverae’s vice president of marketing. “Because this is such an unexpected and fun approach, we believe that J.A. Seed will leave a lasting impression on the companies he visits. When these companies think of wellness, they will think of Viverae.”

J.A. Seed will be making more appearances throughout the Metroplex on Wednesday, Aug. 11; Thursday, Aug. 12; and Friday, Aug. 13.

To meet J.A. Seed in person or to discuss wellness with Viverae, contact Christina Olsen at 214.827.4400 or christina.olsen@viverae.com.

About Viverae

Founded in 2003, Viverae (viv-AIR-ā) is a national provider of comprehensive health management solutions that help corporations reduce health care costs through improved employee health. Dallas-based Viverae helps employers and their employees control health care costs by identifying, addressing and reducing health risks before they turn into significant medical expenses. Viverae’s solutions are a unique combination of comprehensive health assessments, employee incentives, creative engagement strategies and proprietary software to manage client programs from beginning to end. For more information, visit viverae.com.